CategoryInsights

As traffic and content scales within dynamic digital ecosystems, site performance remains critical for delivering standout experiences expected by today's customers. A high-performing Sitecore platform ensures optimized page loads, minimal downtime, and seamless interactions. Yet ongoing optimizations require dedicated expertise, especially as new versions, features, and integrations introduce...

Learn how A/B testing and multivariate testing impact SEO and 6 tips to improve your Sitecore SEO tests. Successful SEO requires understanding how users interact with our websites. Testing allows us to experiment with different versions of pages to analyze performance. This informs optimization for better conversion rates and user experience (UX). Search engines want to send visitors from results...

For Sitecore developers, the release of ChatGPT in late 2022 opened up intriguing new possibilities. This groundbreaking AI tool can generate human-like text on demand, allowing developers to automate and enhance certain tasks in ways never before possible. In the few short months since ChatGPT burst onto the scene, creative Sitecore experts have already begun exploring how its advanced natural...

Artificial intelligence (AI) is transforming every industry, and digital experience platforms like Sitecore are no exception. By integrating AI capabilities into solutions like the Sitecore Content Hub and Sitecore Experience Platform (XP), Sitecore unlocks smarter omnichannel experiences that create highly personalized and relevant customer journeys. Let's explore the innovative ways AI is...

Optimizing Sitecore Caching for Faster Page Loads For modern websites, speed is everything. Research shows that even a 1-second delay in page load time can cause a 7% loss in conversions. With the average attention span getting shorter all the time, slow-loading pages are a quick way to lose visitors. For content management systems like Sitecore, optimizing caching is one of the most impactful...

Adding custom CSS in Sitecore can enhance the look and feel of your Sitecore site. As a content management system, Sitecore provides several ways to incorporate CSS styling. Here are some best practices for adding CSS in Sitecore: Locate the Main CSS File The first step is to locate the main CSS file that controls the styling of your Sitecore site. This is usually called default.css and located...

HubSpot and Sitecore are two powerful marketing software platforms that can provide immense value when integrated together. HubSpot offers inbound marketing, sales, customer service, and CRM software while Sitecore is a .NET-based content management system and multichannel marketing platform. Integrating these two solutions allows you to leverage the strengths of both to deliver personalized and...

Email marketing remains one of the most effective digital marketing channels for engaging customers and driving conversions. According to Statista, email marketing has a median ROI of 122% - significantly higher than other channels. With consumers checking emails consistently throughout the day, it provides a direct line of communication to your audience. However, running successful email...

Having a valid SSL certificate is crucial for running Sitecore securely. However, the default self-signed certificates generated during local Sitecore installations expire after one year. Once expired, you'll start seeing errors when trying to access the Sitecore login page or content management interfaces. Thankfully, renewing Sitecore's expired SSL certificates is straightforward with some key...

Sitecore Experience Edge is a new offering that provides powerful capabilities for headless content delivery. Built as a cloud-native service, it overcomes many limitations of traditional content management while enabling brands to scale experiences globally. let's talk What Is Sitecore Experience Edge Sitecore Experience Edge is a cloud-based content delivery service from Sitecore that provides...